Stop It Now! Wisconsin

Brief History

Stop It Now! Wisconsin grew out of Governor Jim Doyle’s Summit to Prevent Child Abuse and Neglect: A State Call to Action and specifically the Child Sexual Abuse Prevention Workgroup who recommended the Stop It Now! model for Wisconsin.  The program launched in April 2007 targeting Marathon (more rural) and Milwaukee (more urban) counties. 

Sponsoring Organization

Stop It Now! Wisconsin was co-sponsored by the Children’s Trust Fund and the Child Abuse Prevention Fund of Children’s Hospital and Health System. The Wisconsin Child Abuse and Neglect Prevention Board, also known as the Children’s Trust Fund is the state agency responsible for primary prevention of child maltreatment. After ending the Stop It Now! affiliation in 2008, these sponsoring organizations continued their work on child sexual abuse prevention work as Awareness to Action.

Advisory Board/Collaborative Partners

  • Child Protection Center, Children’s Hospital and Health System
  • Children’s Service Society of Wisconsin, Children’s Hospital and Health System
  • The Healing Center of Milwaukee, Aurora Health System
  • Midwest Center for Human Services, Milwaukee
  • Milwaukee Wraparound
  • Prevent Child Abuse Wisconsin, Children’s Service Society of Wisconsin
  • Sand Ridge Treatment Center
  •  Marathon County Child Advocacy Center
  • Wisconsin Association for the Treatment of Sexual Abusers
  • Wisconsin Coalition Against Sexual Assault
  • Wisconsin Department of Administration
  • Wisconsin Department of Corrections, Sex Offender Registration and Programs
  • Wisconsin Department of Health and Family Services, the Family Violence Programs and the Division of Public Health
  • Wisconsin Department of Justice
  • Wisconsin Department of Public Instruction

Market Research

Random Digit Dial Survey 2006 Summary Report
(full report available)

Social Marketing/Media Coverage

In April and May 2007, Stop It Now! Wisconsin launched a radio ad campaign based on the Georgia "It's Your Call" radio campaign.  In addition, they held other events including a Community Dialogue and participated in 10 radio, 2 print and 1 tv interviews.  This successful campaign resulted in 41 Helpline Calls and 5749 website hits for the April - May 2007.